KULLI PARFUM
A Louisville Perfume Brand Built on Art, Identity, Fashion, and Community
Three years later, KULLI PARFUM continues to grow as one of Louisville, Kentucky’s most unique artisan perfume experiences. What started as a dream inside the heart of Mellwood Art Center has evolved into a world of luxury fragrance, fashion editorials, creative direction, and community storytelling.
The photo below is from a Perfume Party for Ms. Alleena
Created by Louisville perfume artist and jewelry designer Elias Feghaly, KULLI PARFUM was never meant to be just another fragrance line. It was created as an experience. A feeling. A reminder that the magic already exists inside of you.
The word KULLI means “All of Me” in Arabic. The brand was born from the idea of embracing every facet of yourself fully and unapologetically. Through perfume, fashion, photography, and art direction, KULLI PARFUM invites people to step into their most authentic selves.
The History of KULLI PARFUM
The first fragrance, KULLI Classic Bourbon, took over 7 years to develop. Inspired by Louisville bourbon culture and Lebanese history, the scent blends warmth, nostalgia, sensuality, and earthiness into a signature luxury perfume experience.
The fragrance became known for its bold bourbon-inspired profile featuring cedarwood, fresh dirt, vanilla, florals, citrus, and warmth. It represents Kentucky spirit through the lens of a Middle Eastern artist living and creating in Louisville, Kentucky.
From there, the perfume house expanded into multiple fragrance worlds:
KULLI Classic Bourbon
A bourbon inspired luxury perfume handcrafted in Louisville Kentucky. Warm, artistic, sensual, and grounding.
KULLI OUD
Inspired by Lebanon. Deep oud, mystery, smoke, and elegance with every spritz. Explore the notes of firewood, oud, ylang ylang, violet, orange blossom, white musk, and sandalwood
KULLI Pink Myrrh Perfume Oil
A softer and more intimate perfume oil experience featuring resinous myrrh, warm almonds, grapefruit, and leather, designed for everyday luxury.
Tyrian Purple
Inspired by Phoenician history and the legendary Tyrian purple dye, once associated with royalty and Lebanon. A fragrance and artistic concept exploring identity, luxury, ancestry, and fashion.
Whimsey B*THC
Whimsy B*THC is fun, mysterious, and effortlessly chic—a scent that celebrates individuality and joyful expression.
The MUSES Sessions Continue
Three years later, the MUSES Sessions continue as one of the most exciting creative collaborations happening inside the Louisville art community.
The MUSES Sessions blend fashion photography, perfume storytelling, jewelry, couture styling, and human connection. Hosted at Mellwood Art Center, these editorial sessions bring together artists, models, actors, creatives, and members of the Louisville community to create together.
Every face, every veil, every look, every portrait tells a story.
From high fashion editorial photography to experimental perfume campaigns, KULLI PARFUM has become a platform for artistic freedom and collaboration in Louisville Kentucky.
The sessions celebrate diversity, creativity, identity, glamour, softness, strength, and transformation. They are inspired by classic fashion editorials, cinema, queer art, vintage couture, and modern luxury branding.
Photographed and creatively directed by Elias Feghaly, the sessions showcase the power of local artists coming together to build something beautiful.
Louisville Fashion, Perfume, and Editorial Art
KULLI PARFUM continues to stand out as a Louisville niche perfume brand that combines:
- Artisan perfume design
- Fashion editorials
- Luxury storytelling
- Jewelry design
- Creative direction
- Community collaboration
- Artistic empowerment
Located at Mellwood Art Center in Louisville Kentucky, KULLI Atelier and KULLI PARFUM offer custom fragrance experiences, perfume blending, luxury gifts, perfume parties, fashion collaborations, and artistic events designed to bring people together through creativity.
The vision has always been bigger than perfume.
It is about helping people feel seen.
Helping people embrace all of themselves.
Helping people remember that art heals.
And three years later, the story is only beginning.
Photographed by Elias Feghaly
Created at KULLI Atelier inside Mellwood Art Center Louisville Kentucky
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